What Genius Learns from Your Documents

The AI underlying Genius works differently than Siri and Alexa because it learns by reading. Genius works like a hyper-intelligent linguist with infinite memory.

As Genius reads it first absorbs the entire document structure – sections, paragraphs, sentences, bullet points, number lists, tables, etc. Next it parses the text in the document into components. In each paragraph and sentence, Genius identifies proper nouns – such as persons, locations, technologies, chemicals, products, procedures, organizations, and dates – which in the world of AI are called “named entities”.

Genius then identifies the facts and details contained in each sentence and paragraph about each named entity. Genius also learns how these facts are related to each noun (named entity) by understanding the verbs.

In the image below, you can text parsed to highlight named entities.

• Genius is a new type of AI that extracts Facts about Named Entities in a manner that learns and stores relationships among them.
• A Named Entity is a real-world object, such as persons, locations, technologies, chemicals, organizations, products, etc.

Consider this sentence:

• Named Entities are those words highlighted in Yellow.
• The facts in this sentence are “10 million” and “7 million” highlighted in Blue.
• The relationship among the facts and Named Entities is the verb “shipped” highlighted in Green.

Facts are words which store information about Named Entities. Words which contain relationships (primarily verbs and adjectives) link Named Entities to their facts.

Genius uses AI to read every word and parse every aspect of your documents into these component parts – and it remembers everything it learns for instant retrieval. Think about documents as containers of facts and details you need to know. Very often what you most need are the facts and details, not the documents itself.

Putting Genius to Work

When asking Genius a question (by typing or talking on any device) you get answers instantly.  For example, from the sentence above, you can ask Genius these questions and get instant answers. 

• How many iPhones where shipped to China in May 2019?
• Did Apple ship more iPhones to Japan or China in May 2019? 

Our team, here at Cognizer, are working non-stop adding new capabilities to Genius.  As we post this blog, Genius is expanding it’s learning to “aggregate” facts (by adding or counting).  An example of aggregation looks like this:

• How many iPhones were shipped to Japan and China in May 2019?

When you connect a document repository – such as Box.com, Dropbox or Microsoft SharePoint – Genius analyzes the folders you specify and learns.  It looks for the most recent source of truth as it answers.  After all, documents get updated all the time.

When you ask Genius a question, it retrieves information, so you don’t have to search for it.  Now you know what you need, so you can focus on quickly getting the information and focus on what really matters.  That’s Genius! 

Why Genius is Different than Siri or Alexa

Very often, Genius is compared to Siri and Alexa. You can also ask Siri and Alexa questions; they will also answer.  The key difference with Siri and Alexa is that they can only answer questions they are programmed to answer from publicly available information on the internet. When you ask Siri about the weather, it runs a program to find the weather in the location you specified.  When you ask Alexa to tell you the name of the movies featuring a specific performer, it is running a program to search and find that information for you. Siri and Genius work with public content but not your content. Alexa and Siri do not really understand what it reads – they just convert text to speech and speech to text.  Working with Siri and Alexa is very convenient, but not strategic. Siri or Alexa does not change how you approach your work or solve problems for you. 

Genius works differently. 

By answering Ad-Hoc questions based on what it already knows from your content. It learns your content and understands it.  It knows the context of your content and can “connect the dots”. You tell Genius which storage location of your important documents, emails and messages you want it to learn from and provide answers by analyzing everyword and sentence. As you add more documents, emails and messages, or make new contacts and calendar entries, Genius automatically captures the changes.  Working with Genius is convenient and strategic. It is not only easy to use but helps people rethink the approach to content and focus more on the details within the content … ultimately improving your Instant IQ by accessing the relevant information on demand.