Lisa L. Riecken is an accomplished and driven customer success and marketing expert with over 20+ years of global experience in the high tech and leadership development industries. She has held integral roles in the launching and scaling of multiple high tech startups, creating and growing customer success and customer marketing departments from the ground up, as well as launched and operated wellness and leadership development businesses. Lisa possesses a proven ability to build and sustain loyal customer bases, generate revenue maximizing programs, construct viable markets, create and inspire successful teams, and formulate impactful strategies that maximize short- and long-term profitability at the company, team, and individual levels. Devoted to playing a critical role in the successful launch, expansion, and exit of startups, while maximizing human capital effectiveness throughout the journey.